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At Natural Products Expo West, Ithaca Hummus previewed a dill pickle-flavored hummus created in collaboration with pickle brand Grillo's. With flavors like Everything Bagel, Buffalo Ranch, Smoked Chipotle and Kalamata Olive already in its portfolio, Ithaca Hummus is now treating customers to a different kind of experience that favors tangy, salty and slightly sour flavors over the usual savory, spicy or smoky ones.
The briny taste of pickles falls into a category of potent flavors that catches the attention of consumers and treats them to something uniquely different from the norm. Increasingly, pickle juice or brine is being included as the star ingredient in foods and beverages, tapping into a demand for experimental eating.
Chickpeas, Water, Organic Sunflower Oil, Cold Pressed Lemon Juice, Tahini, Fresh Garlic, Vinegar, Salt, Dill, Crushed Red Pepper.